#2. MISCONCEPTION: Ski media is only for brands targeting ski fans!

April 6, 2018

 

Guests in ski resorts are more than just skiers! 

 

The skier population consists of diverse and valuable audiences, known to be affluent and well-informed: They are entrepreneurs or white collars, leisure lovers and travelers, families, couples or groups, technology addicts, early adopters, influencers, male or female, young or middle aged, etc. 

 

Reducing the guest of ski resorts only to their leisure activity is missing out on the entire potential of ski media...

 

Discover who is the skier population available in Alpdest ski resort network?

To receive the full study and/or discuss the profiles of the audience in ski resorts,
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