A lot of brands are advertising in ski resorts.
Some may be big international brands that have been communicating in the mountains for 5 or 6 years, some others advertise there on a regular basis but not that massively, and others have just discovered the benefits of ski media last year and are, this year, launching their campaign with a bigger scale.
You can see different types of brands and campaigns in the premium ski resorts that we partner with throughout Europe.
Our photographer has started a tour of some of the resorts to show you what advertising in the mountains really looks like.
More pictures will come soon...