How brand experience can be developed through ski media?
ALPDEST 2018 SKI MEDIA FORUM
On February 1st and 2nd, the SKI MEDIA FORUM was organized by ALPDEST – the alpine media experts in premium European ski resorts – gathered international brands, agencies and consultant in Davos, Switzerland.
LIGHTS ON AN OOH MEDIA STILL QUITE UNKNOWN
While several international brands have already been advertising through this medium for many years, a lot of marketing experts are still not familiar with the potential of media available in ski resorts. During two days, the SKI MEDIA FORUM has highlighted this network, unique in Europe, that enables advertisers to reach, at the best time, a premium target ready to welcome brand messages.
SUPPORTED BY SUCCESS STORIES
By sharing some of the best success stories of advertising in the mountains, like the M&G Investments’ 6-year ski media campaign, the ones from BMW or AUDI, the SKI MEDIA FORUM gave the participants the tools to integrate ski media in their communication strategies and help them create synergies with their more traditional media.
A NICHE MEDIA MAYBE, BUT AN EFFICIENT MEDIA
At the time of maximum exposure of consumers to brand messages in the conventional advertising circuit, of massive increase of simultaneous multi-device usage even in front of the TV and the rise of adblocks on the internet, the ALPDEST Out-of-Home offer in ski resort is rich and brings many benefits for advertisers:
1. Implement targeted and relevant communication campaigns.
2. Exit the cluttered and conventional advertising circuit of cities and other media.
3. Be present in innovative and differentiated locations.
4. Reach a 7-day captive audience that is renewed every week.
5. Reach their core target group with very little advertising wastage
6. Enlarge their territory of expression and draw on positive values of ski, holiday and nature.
7. Create a connection, a bond with the brand.
8. Deliver excellent brand cut through and notoriety
The dates of the next SKI MEDIA FORUM will be revealed in summer 2018.
For 5 years now, ALPDEST, created and managed by Daniel Meyer, has developed a real European ski media network located in the most premium ski resorts. ALPDEST plays today a key role in mountain OOH media with more than 54 000 m² of advertising faces, in 5 countries and in more than 60 premium European ski resorts.
All at once a media owner and an expert, ALPDEST is a consultant to brands and their marketing & advertising agencies specialised in season long well-targeted campaigns within ski resorts across Europe.
ALPDEST designs and delivers communication campaigns for local and international brands such as BMW, Audi, M&G Investments, GoPro, Lindt Hello, Maserati, Coca Cola, Smith Optics, Sunrise, Suva, Heineken, The North Face…
For more information: www.alpdest.com
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ALPDEST Sales Director France & International
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