Alpdest ski media success stories for winter 2017/2018!
While ski resorts are getting ready for the winter rush, Alpdest is happy to announce its new associations and long-time prolongations for ski media advertising with some of the most prestigious brands!
Interested in knowing the results of our campaign studies or getting more insights on ski media? Dont hesitate to ask us!
BMW X-DRIVE'S SUCCESS STORY
STRONGLY SUPPORTED BY ALPDEST'S SKI MEDIA
Take the best iconic ski media, the most premium ski resorts and an undeniable affinity between a car brand and a skier audience, you get one of the most impressive and successful alpine winter integrated media campaigns!
For 6 years, Alpdest has been supporting BMW with their outstanding mountain campaign in 3 countries and 10 ski resorts (Austria, Switzerland and Italy). A success story for a long time highlighting how the ski media platform delivers a fully integrated advertising strategy, positioning the car brand and X-Drive technology as the dominant front of mind partner.
LAUNCHING THEIR 6th SKI MEDIA CAMPAIGN
AND REACHING 78% UNAIDED RECALL!
After 6 years of collaboration, M&G Investments is still trusting ski media and Alpdest to reach its premium target audience from Austria, Switzerland, Italy, France, Spain & Andorra as well as United Kingdom!
Why? Well instead of multiplying media campaigns in each of the countries, it’s actually easier and more cost efficient to target the same customers when they are the most receptive and using one competitive platform.
HIGH PREMIUM SKI MEDIA SUPPORTED BY ALPDEST IN FRANCE & SWITZERLAND
Audi’s extensive commitments in winter sports provide a perfect platform for the brand to present its sporting performance and dynamism to an international audience, focused on permanent Quattro four-wheel drive.
For the 5th year, in addition to athlete, winter sport events and resort sponsoring, Audi has included Alpdest ski media in their fully integrated approach to target audiences in 8 ski resorts of Switzerland and France. Audi has built one of the strongest and most aspirational campaigns in alpine resorts.
TESTING SKI MEDIA IN 2016/17 EXPANDING WITH ALPDEST IN 2017/2018!
Nothing beats a successful campaign test with strong performance data to convince a brand of the power of the ski media platform. In 2016/17, Lindt & Sprüngli “HELLO” wanted to evaluate the potential of ski media.
A taylor-made concept was developed taking over clocks, lift branding, ambient media in some of the busiest and most frequented areas as well as innovative colored ski slope in Davos! Thanks to the highest conversion and recognition rates on the young and innovative, sporting audience, this year Lind & Sprüngli “HELLO” is back in the mountains and expanding to 3 top ski resorts in Switzerland.
FURTHER TOP BRANDS CHOOSE SKI MEDIA
AND TRUST ALPDEST'S EXPERTISE
Many brands, either international or national, trust ski media and the Alpdest network to build their image and advertise to their core target groups this winter season.
Ask for more references or your own ski media proposal right now and connect with the most premium and busiest ski resorts in Europe.
OUR PREMIUM PLATFORM GATHERS
SOME OF THE BUSIEST SKI RESORTS IN EUROPE!
PLAN YOUR SKI MEDIA CAMPAIGN
For a single resort initiative to a pan European campaign, we have the solution that works for you!