2018 SKI MEDIA FORUM

Feel the inspiration, energy and commitment of the world’s elite junior alpine skiing champions, and join the discussion of how positive brand relationships are uniquely grown with consumers across the ski media landscape.

PROGRAMME

THURSDAY 1.2

12.00 – Arrival Hard Rock Hotel Davos

12.00 – Lunch and Welcome

14.00 – Daniel Meyer, CEO ALPDEST

Forum Introduction: The digital transformation and Artificial Intelligence (AI) hype as real opportunity for ski media evolution.

14.30 – Yves Bugmann CFO, Davos Klosters Bergbahnen

ALPDEST Business model and success story.

ALPDEST has been Davos Klosters Bergbahnen's media service partner for the last 7 years.

15.00 – Jan Wilch, MD Fundamental Media

Ski destination as a platform to build brand trust.

• M&G Investment Fund successful and sustainable brand campaign in 6 countries and 40 European resorts supported by ALPDEST.

15.30 – Melanie Turleque, Alpdest Marketing and France Director

• Market research studies underlining the value of ski media and the socio-demographic of the Resort Audience.

• ALPDEST ski media research study 2016-17 (4 Top resorts, 4 countries)

16.00 – Roger Manser, Marketing Director DAVOS-KLOSTERS

• Davos destination as brand advertising platform.

• World Economic Forum’s impact and consequence in the touristic developments of a destination like Davos Klosters Bergbahnen

16.30 – Diverse Guests and Surprise Guests, Roundtable, Ski Media and Tourism Industry

• How does Out-of-Home advertising in ski resorts impact and add value to the skier guest experience?

• How ski resorts handle big data?

• Sports events as money machines or risk element?

• Digital Out of Home. Part of a resort urbanization strategy?

17.30 – Daniel Meyer, CEO ALPDEST

• Entering the Digital World: DOHH Strategy of ALPDEST and newest product innovations.

18.00 – Ludek Kühr, Director ALPDEST CEE

• The ALPDEST CEE drone project as an example of a useful innovative development to support the needs of ski destinations and developing a possible brand experience platform?

19.30 – Surprise Diner at Hard Rock Hotel Davos

(Dress code: sportive casual)

FRIDAY 2.2

9.00 /12.00 – Consumer touchpoints live: Let’s get on the snow!

Exploring tour of media spots and media concepts in Davos Klosters Bergbahnen.

(Dress Code: Ski and Ski Clothes. Rental options available on demand)

• Visit and experience the Skiline X-Drive Cup in Davos (Digital Guest Entertainment)

• Visit the Digital OOH hardware innovations of ALPDEST at Jakobshorn

• Visit and explore different ALPDEST Client OOH media projects in the ski region of Parsenn and Jakobshorn.

09.30 – Junior Ski World Championship Super G Race

Attending the Junior Ski World Championship Super G Race in Davos Jakobshorn (where Alpdest is the major sponsor) Giants Slalom Men Finals.

12.00 – Lunch on the slopes

14.00 – End of the Ski Media Forum

SATURDAY 3.2

Additional free skiing days on request (ask for the extra ski day or weekend package to experience the Davos ski area on your own)

FORUM PACKAGES:

FORUM PACKAGE STANDARD 150 € includes:

- Dates: February 1st – 2nd 2017

- 1 overnight stay in a single room 3***; ski ticket, all meals

- Extra charge: additional overnight or ski pass day possible - on request

FORUM PACKAGE PREMIUM 200 € includes:

- Dates: February 1st – 2nd 2017

- 1 overnight stay in a single room 4****, ski ticket, all meals

- Extra charge: additional overnight or ski pass day possible - on request

FORUM PACKAGE SIMPLE includes:

- Dates: February 1st – 2nd 2017

- Access to the Ski Media Forum

- No accommodation