July 9, 2018

A challenger brand is “defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. While we commonly refer to the challenger brand as the underdog, this is no longer the most frequent form of challenger; challenger brands today are more often focused on what they are challenging (about the...

July 9, 2018

Remember the study from Iligo on “Drive-to-web”? It showed that 74% of urbans would end up searching on the website of a brand seen in OOH and 71% would use their smartphone to do so. It also showed that 80% of urbans already bought a product seen in OOH through the website of the brand and 72% through their smartphones. This study targeted 62% early adopters and 45% mobile adopters.

Remember the recent study, by global marketing researchers, Nielsen,...

April 6, 2018

Automobile brands have soon understood the value of ski media and the real opportunity for them to advertise to this high concentration of key business decision-makers and influencers. It’s not that they have taken all the spaces available in the resorts, but they are many steps ahead, that’s for sure.

First, they started with simple advertising billboards, then developed pan European activations to move on to more integrated campaigns and partnerships...

April 6, 2018

When you advertise on TV or in airports, do you expect your clients to buy your products right away? No of course, you educate the public to your product, create awareness regarding your brand, define your brand’s expression and territory, establish celebrity endorsements, craft compelling messages, create engaging expression…

Why? Because you want your brand to stay in the public’s minds, so when it needs a product like yours, it chooses your brand…...

April 6, 2018

Guests in ski resorts are more than just skiers! 

The skier population consists of diverse and valuable audiences, known to be affluent and well-informed: They are entrepreneurs or white collars, leisure lovers and travelers, families, couples or groups, technology addicts, early adopters, influencers, male or female, young or middle aged, etc. 

Reducing the guest of ski resorts only to their leisure activity is missing out on the entire potential of sk...

April 6, 2018

Well, it would be like saying digital media is only for brands of the digital industry. It’s false of course. Just like TV, press, radio or traditional OOH, ski media is an effective medium for marketers to advertise their brands an reach their audiences.

The distinctive character of ski media lies in the premium target it reaches, the dwell-time and the uncluttered environment it offers compared to other media.

Today, brands who advertise the most in s...

February 7, 2018

2018 SKI MEDIA FORUM On February 1st and 2nd, the SKI MEDIA FORUM was organized by ALPDEST – the alpine media experts in premium European ski resorts...

January 16, 2018

The complete programme is now available. 

Come and join us for Alpdest Ski Media Forum held in Davos, Switzerland.

Meet the brands, the agencies and the resort who make an impact on ski media. 

Feel the inspiration, energy and commitment of the world’s elite junior alpine skiing champions, and join the discussion of how positive brand relationships are uniquely grown with consumers across the ski media landscape.

MORE INFO HERE

November 30, 2017

LHM, a specialist market research company conducting research projects for the mountain tourism & leisure industry, released the results of it latest survey. Conducted in October 2017 among a representative sample of British winter sports participants, the objective of the survey was to quantify the reputations of ski resorts.  

Happy to see that 24 ski resorts part of the Alpdest platform are in the top 32 of the ski resort in the world with the highe...

November 28, 2017

Alpdest invites you to the 2018 Ski Media Forum and to experience the FIS Alpine Junior WORLD SKI CHAMPIONSHIPS taking place in the ski resort of DAVOS Switzerland.

Feel the inspiration, energy and commitment of the world’s elite junior alpine skiing champions, and join the discussion of how positive brand relationships are uniquely grown with consumers across the ski media landscape.

MORE INFO HERE 

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