April 6, 2018

Automobile brands have soon understood the value of ski media and the real opportunity for them to advertise to this high concentration of key business decision-makers and influencers. It’s not that they have taken all the spaces available in the resorts, but they are many steps ahead, that’s for sure.

First, they started with simple advertising billboards, then developed pan European activations to move on to more integrated campaigns and partnerships...

April 6, 2018

Ski media gathers a wide variety of billboard formats and digital media opportunities as the rest of Out-of-home advertising. Ski media is not that different from what advertisers are already used to. Since it is less commonly used, it enables marketers to differentiate their brand from competitors. And differentiation is key to remain in your clients’ mind! 

Ski media advertising offers a unique chance to reach a valuable audience in a captive settin...

April 6, 2018

When you advertise on TV or in airports, do you expect your clients to buy your products right away? No of course, you educate the public to your product, create awareness regarding your brand, define your brand’s expression and territory, establish celebrity endorsements, craft compelling messages, create engaging expression…

Why? Because you want your brand to stay in the public’s minds, so when it needs a product like yours, it chooses your brand…...

April 6, 2018

Guests in ski resorts are more than just skiers! 

The skier population consists of diverse and valuable audiences, known to be affluent and well-informed: They are entrepreneurs or white collars, leisure lovers and travelers, families, couples or groups, technology addicts, early adopters, influencers, male or female, young or middle aged, etc. 

Reducing the guest of ski resorts only to their leisure activity is missing out on the entire potential of sk...

April 6, 2018

Well, it would be like saying digital media is only for brands of the digital industry. It’s false of course. Just like TV, press, radio or traditional OOH, ski media is an effective medium for marketers to advertise their brands an reach their audiences.

The distinctive character of ski media lies in the premium target it reaches, the dwell-time and the uncluttered environment it offers compared to other media.

Today, brands who advertise the most in s...

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