June 23, 2019

Succesfully we launched our DOOH Light Tower and could show our newest Strategies and Ideas for Ski Media to a well selected Audience.Thanks to all participants, presenters, partners and my Team.

February 25, 2019

Our Photographers are coming back with many reasons to put #SKI_MEDIA into your #DOOH and #OOH Plannings for the next winter season. The high Conversion Rates of our client base with Brands such as #AUDI #BMW #MandG Hashtag #Coke and many others can't lie!

Soon on this Channel " SKI MEDIA Photo Challenge". Vote for best Winter Photos of our professinal Photographers out of 4 Countries!

January 11, 2019

<iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fchristian.meier.942%2Fposts%2F10218738107988331&width=500" width="500" height="380" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media"></iframe>

August 31, 2018

Everything you need to know to book ski media campaigns! If you are new to Ski Media Advertising, we're here to help you see how easy it is to book an advertisement...

July 9, 2018

A challenger brand is “defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. While we commonly refer to the challenger brand as the underdog, this is no longer the most frequent form of challenger; challenger brands today are more often focused on what they are challenging (about the...

July 9, 2018

Remember the study from Iligo on “Drive-to-web”? It showed that 74% of urbans would end up searching on the website of a brand seen in OOH and 71% would use their smartphone to do so. It also showed that 80% of urbans already bought a product seen in OOH through the website of the brand and 72% through their smartphones. This study targeted 62% early adopters and 45% mobile adopters.

Remember the recent study, by global marketing researchers, Nielsen,...

April 6, 2018

Automobile brands have soon understood the value of ski media and the real opportunity for them to advertise to this high concentration of key business decision-makers and influencers. It’s not that they have taken all the spaces available in the resorts, but they are many steps ahead, that’s for sure.

First, they started with simple advertising billboards, then developed pan European activations to move on to more integrated campaigns and partnerships...

April 6, 2018

Ski media gathers a wide variety of billboard formats and digital media opportunities as the rest of Out-of-home advertising. Ski media is not that different from what advertisers are already used to. Since it is less commonly used, it enables marketers to differentiate their brand from competitors. And differentiation is key to remain in your clients’ mind! 

Ski media advertising offers a unique chance to reach a valuable audience in a captive settin...

April 6, 2018

When you advertise on TV or in airports, do you expect your clients to buy your products right away? No of course, you educate the public to your product, create awareness regarding your brand, define your brand’s expression and territory, establish celebrity endorsements, craft compelling messages, create engaging expression…

Why? Because you want your brand to stay in the public’s minds, so when it needs a product like yours, it chooses your brand…...

Please reload

Featured Posts

Getting started with ski media campaigns

August 31, 2018

1/10
Please reload

Recent Posts
RSS Feed
Please reload